Explicit: Covergirl mascara
Implicit: That you will look like Rihanna, or as pretty as her solely by purchasing this product. Or that you may know her somehow.

Picture Location:
http://2.bp.blogspot.com/_WfHbQ6etimc/SpVaRanhRrI/AAAAAAAAAAM/d71IU35KInk/s1600-h/rhicg.jpg