http://americanapparel.net/presscenter/adarchive/explicit: attractive girl in sexy pose, wearing American Apparel clothing. the ad also claims that American Apparel is "brand free clothing"
implicit: by wearing American Apparel you may identify yourself as someone youthful, hip, or sexy. by not printing their name or logos on their clothing, American Apparel is creating unique corporate identity, as an "anti-brand," which is still branding to an extent.
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